Our food truck, or food trailer which is a more appropriate description, is housed in a large small caravan that we have lovingly converted into a rolling restaurant!
Our food truck, or food trailer which is a more appropriate description, is housed in a large small caravan that we have lovingly converted into a rolling restaurant.
When we started in 2008, “food truck” did not exist as a concept in Sweden. We were pioneers in the industry and raised many laughs when we came up with our “kitchen on wheels”. For us it was an artistic experiment as much as a business idea.
The original idea was to wake up the streets with something odd and exciting. An imaginative addition to the street scene that broke the mould. We wanted to mimic a “chiringuito”, you know, those cozy beach cafes along the beach.
A chiringuito is a simple place, a few chairs and tables, simple food, drinks, chips, ice cream, nice music, nice vibe, nice beach life far from the hustle and bustle of the city. We thought there was a need for a chiringuito in Sweden.
Over the years, we have successfully developed the business idea and developed a concept that essentially resembles a traditional food truck that has now become a common feature of the street scene, i.e. ambulatory alternative fast food.
However, we have never let go of our origin, to delight people and offer a greater experience, where the food is of course central, but where there are also other wonderful elements with a broader cultural direction. We are more than just a food truck.
Our Core Is Responsiveness
We are a food truck, and the most important thing of all is to be responsive to the needs expressed by different customers, for us, service and accessibility for the customer comes first. We come to you, it is smooth, fun and successful for you.
We are happy to cook for corporate events, construction lunches, birthday parties, christenings, weddings, weddings, festivals and more. 20 guests? Or 2000? No problem! Just get in touch and we’ll put together a package that fits.
We are Stockholm based but very portable – a bit of the charm of food trucks.
An All-in-one solution
When you hire us, you get an all-in-one solution – kitchen, well-prepared good food, staff, serving, plates, cutlery, napkins and waste management. Enjoy the party and we will do the work, it will be a guaranteed success, we have 110% satisfied customers.
We are self-sufficient with electricity and water so it is enough with a small spot where we can stand and we fix the rest. We are very adaptable and can do catering for both 30 people and 3000 people.
Just contact us with your needs and wishes and we will provide a free quote.
ÖExceeded all expectations!
The chicken quesadilla was a perfect combination of crispness and juiciness. The atmosphere was great, and the staff was super friendly! Emma L
Magical flavors!
The spicy sausage, mixed with melted cheese and fresh vegetables, was an explosion of flavors in every bite. Looking forward to visiting them again! Johan K
Vegetarian Joy!
As a vegetarian, I rarely find such amazing options. Pink Truck has really taken vegetarian food to a new level! Sara A
Sustainable and delicious!
It’s really inspiring to see a place like Pink Truck prioritize sustainable choices without compromising on quality. A winning concept! Anders B
Frequently asked questions & answers about our food truck
How can I book Pink Truck for an event?
Fill in the booking request form and we will get back to you as soon as possible to discuss the details.
Do you have options for special diets such as vegan, gluten-free or lactose-free?
Absolutely! We offer a diverse menu and can customize our dishes for different dietary needs. Contact us in advance and we will make sure you have a great tasting experience.
Where do your ingredients come from?
We work with carefully selected organic suppliers, including Biodynamic products from Järna. Our goal is to offer quality while being aware of our impact on the planet.
What is the difference between traditional churros and your farturas?
Our farturas are Portuguese churros, sturdier and juicier than the traditional ones. They can be filled with nutella or rolled in sugar and cinnamon for a sweet finish to your meal.
Are you only available at festivals or can people also visit your restaurant?
We are mainly present at festivals, but keep an eye on our social media platforms for updates on pop-up events or temporary restaurant openings. We love surprising our customers with new taste experiences!
Selected Collaborations
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Book an unforgettable experience today
Pink Truck is more than food, it is a joyful experience. Come and join us in our world of flavors and love. You’ll be happy – that’s a guarantee!
A big part of the success or failure of a food truck is a lack of consistency where the food itself is concerned. Whether you're running a burger truck or selling gourmet pretzels, you have to have consistency in your recipes.
For example, food truckers in Texas and California can make more than $250,000 per year. The average profit margin is around 6.2%. It's important to also factor in the costs of goods that you are selling, operating costs, and potential sales volume.
It depends on the location and the type of food being served, but typically food trucks can expect to serve anywhere from 50 to 200 customers per day in the first month of business.
Food trucks make an average of $250,000-$500,000 annually, or $20,000 - $42,000 monthly. That might seem like a big range – so this guide will help you to calculate your food truck's revenue and profit margin potential. Along the way, you'll develop some strategies for maximizing your restaurant's income.
43% of Middle-Class Millennials Make the Greatest Customer Category for Food Truck. People aged between 25 and 44 years eat mostly from food trucks and account for 43% of food truck sales.
By 1872, a food vendor with the name Walter Scott conceived of the lunch wagon. Modifying a covered wagon by adding windows, Scott sold sandwiches, pies, and coffee to pressmen and journalists in front of a newspaper office in Providence Rhode Island.
It's no wonder the concept has grown in recent years and become hot spots for foodies. Those living in California or visiting there are in luck. Food & Wine released “The 10 Best Food Truck Cities in the U.S.” on April 19 and Los Angeles, San Francisco, San Diego and Oakland all made the list.
Address: Suite 751 871 Lissette Throughway, West Kittie, NH 41603
Phone: +2366831109631
Job: Sales Producer
Hobby: Creative writing, Motor sports, Do it yourself, Skateboarding, Coffee roasting, Calligraphy, Stand-up comedy
Introduction: My name is Laurine Ryan, I am a adorable, fair, graceful, spotless, gorgeous, homely, cooperative person who loves writing and wants to share my knowledge and understanding with you.
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