Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform’s expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon’s Remote Fulfillment Program.
Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization.
Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10’s new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience!
In episode 581 of the Serious Sellers Podcast, Bradley talks about:
- 00:00 – New Features in Helium 10
- 01:52 – Expanding Marketplaces With Helium 10
- 03:46 – New Tools for Amazon Product Research
- 08:32 – Helium 10 Niche Analysis and Features
- 13:09 – AI Image Generator in Listing Builder
- 18:19 – Tracking Competitors’ Ads on the Product Page
- 20:48 – Helium 10 New Product Features
- 30:06 – Listing Builder Scoring System Overview
- 30:55 – Optimizing Product Listing With AI
Transcript
Bradley Sutton:
Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I’m going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that’s going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That’s a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.
Bradley Sutton:
What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn’t keep it to 10. So we’re going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it’s not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.
Bradley Sutton:
So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it’s just called remote fulfillment, I believe, but that allows you, if you’re selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that’s what I’m assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you’re not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don’t like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that’s number 14 on the list.
Bradley Sutton:
Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I’m uh, you know searching this in the home and kitchen category and I’ve got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here’s one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what’s going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they’re part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it’s going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I’m going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that’s number 13 guys, brand new tool that launched this year called Product Launchpad.
Bradley Sutton:
All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let’s say you’re like, hey, you know what I’m not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I’m going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that’s number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let’s say you’re searching for something on Alibaba, on whatever website Etsy, I don’t care what website you’re on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that’s going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn’t know there was a such thing as letter boards, right? So maybe I’m wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I’m wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I’ll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It’s something new and cool. But I see that there’s an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there’s about 50 people searching a month, but you see what I’m talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.
Bradley Sutton:
Let’s go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it’s based on like overall best practices, right? Uh, as I’ve always trained you guys, I hope you guys follow the training videos. It’s not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I’ve always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody’s got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you’re in a niche where there’s shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you’re going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I’m like, oh wow, definitely, long titles are working really well in collagen peptides. So if I’m going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let’s go to the flip side. Let’s look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What’s the average title character counts. It’s 110 way different than collagen peptides. Let’s take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it’s different based on the keyword and based on the niche.
Bradley Sutton:
So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don’t have a screenshot of because this is I don’t sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there’s still a lot that we’re working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don’t like, so that we can tailor it to your needs. All right, so that’s number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we’ve had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn’t do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren’t recorded so you can talk about anything and everything you want. That’s available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.
Bradley Sutton:
The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It’s going to be Kevin King as a speaker and destiny with Sean. We’re going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it’s going to be on. September 16th is the next one. That it’s going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I’m not sure yet, but we’ve got those. We’ve got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that’s not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you’ve got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There’s monthly Zoom calls with Kevin King, there’s a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you’ve got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.
Bradley Sutton:
Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here’s an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I’ve done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you’re doing a main image or a regular image on Amazon, what kind of dimension should that be? It’s a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let’s say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it’s an A+ logo image, that’s actually a banner size image, or it’s 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it’s made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn’t take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10’s AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it’s kind of like Amazon post made easy. So that’s another cool feature that Helium 10 released this year. That’s number seven.
Bradley Sutton:
All right, now we’re getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you’re already Amazon sellers. That’s fine. It’s a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It’s not just oh, here’s how you do Seller Central and stuff. It’s like explaining the concepts behind Amazon. We’ve got tons and tons of modules here. There’s about 20, 30 hours of training that we have in the Freedom Ticket and we’re constantly updating it. That’s a new update too. This is version 4.0. We’ve made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we’re actually adding, with a live workshop, a new module so that you’re always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That’s all the rage these days TikTok shop, right. In a couple of weeks, we’re going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that’s a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.
Bradley Sutton:
Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you’re in the search results of a page, all right. So if I’m in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there’s some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That’s going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon’s choice? We’ll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you’re on a product page itself? Let’s go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there’s sponsored display ads here? Uh, there’s, there’s going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here’s sponsored product, there’s going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they’re doing. That’s working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That’s why I had it in the top five of new features.
Bradley Sutton:
Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor’s product, maybe once a week, maybe once a month or whatever. And the point is, when you’re running that over and over again, it’s like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you’re not getting sales from? Like, maybe they discovered a new keyword that they’re ranking highly for that you’re not ranking at all Right. So, so obvious. We’ve always told you, hey, you should be running Cerebro every now and then. Now, that’s all fine and good If you’ve got one product right. You got one product, five competitors, we’re all good to go right. But what about those If who’ve got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you’ve got 100 products right? That’s a very tedious process. That’s almost a full-time job for somebody, but you still got to do it because you got to make sure that you’re keeping up with the Joneses, right, make sure that you’re keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we’ve launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you’re tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you’re on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn’t even add, it, didn’t even make my top 14 lists but you’re going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You’re going to get notifications on that. But the cool thing that this one is this is why it’s number four is I’m going to automate the Cerebro.
Bradley Sutton:
You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it’s basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I’m not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let’s say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that’s at least 500 search volume, where I’m not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You’re getting a notification whenever your competitors are getting sales for a new keyword. That’s basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let’s say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I’m ranking for this keyword, but I’m on like page two, three, four, five, six, seven, but my competitor is on page one. Don’t you think that’s a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you’re a Platinum member and you’re wondering, is that worth it for you and you’ve only got one product, I’m no salesman, guys, but let me just tell you no, it’s not worth it. Don’t upgrade to Diamond just to get this feature because you’re lazy, all right. And if you’re lazy, go ahead and you’re proud to admit you’re lazy and you need Helium 10’s help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We’ll be glad to take your money as a Diamond member. But as a realist guys, don’t do that. But if you’ve got five products. We’re not talking about a 30 minute job anymore. Now we’re talking about a three hour job. What if you’ve got 20 products? Now we’re talking about an eight hours a week job that Helium 10 can automate with the click of a button.
Bradley Sutton:
So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you’re going to need that, all right, so that’s pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we’re in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it’s linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it’s going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don’t always think that just because it’s the number one most click product that it’s going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that’s not conversion rate, that’s percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I’m like, hmm, why are people clicking on this? Maybe they think that’s interesting, this product, but then what’s wrong with the product page that nobody’s buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don’t know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I’m like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It’s not just about who’s ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it’s not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what’s going on in the niche just by looking at these search results that you maybe you didn’t have before. Okay, so really, really cool guys. Whenever you’re searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you’ll be able to see that.
Bradley Sutton:
So now we are at number two, and number two is something that might have just saved me $6,000. That’s why I put this as the number two new feature. Now here in the Project X account I don’t have. I don’t have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That’s like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what’s going to happen is we’re going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That’s the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let’s say you are selling 10 units a day of this product. All right. That means that every day, like let’s say the next time, you do a production run and somehow you’re able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I’m absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I’m saving just by changing my package and I never would have known that unless Helium 10 told me. So that’s what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn’t matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I’ve been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you’re going to see it right down here in this section, all right, so take a look. Everybody’s listening to this podcast. Everybody’s watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it’s going to be a game changer for you guys, like that’s probably the most valuable alert we’ve come up with in years. All right.
Bradley Sutton:
So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I’ve kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what’s the relevancy, uh, to the niche, um, what kind of impact it’s going to have on your score right, and that really you know the higher the score. Theoretically usually it’s not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it’s going to give you a better chance to rank. It’s going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven’t even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It’s the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You’ve always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what’s going into the score. I could open up competitor comparison and take a look.
Bradley Sutton:
All right, how do people have these keywords phrases in their listings, like, for example, let’s look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it’s actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn’t even have it in their title. They’ve only got it as a phrase form in their bullets. This coffin letterboard doesn’t have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don’t have it. Only two competitors have coffin letter board in their title. So there’s an option. This is obviously not an important keyword to my niche. That’s why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I’m going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there’s 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don’t have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they’re probably not doing, unless they’re using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I’ve been testing this. Like I told you, I’m launching four new products the last few weeks. All of this worked. Guys Like I’m just crushing my launches, getting to page one for all of my main keywords. Thanks to this.
Bradley Sutton:
All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you’re Elite member and you’re not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we’ll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.
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